Privacy policy

This Privacy Policy describes how HIKING BACKPACK LLC (“HIKING BACKPACK,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards personal information when you visit our online store, place an order, contact customer support, or otherwise interact with our website and related services.

In this Privacy Policy, “you” and “your” mean any customer, website visitor, account holder, or other individual who uses or communicates with our Services.

Please review this Privacy Policy carefully. By accessing or using our Services, you acknowledge the practices described in this document.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, services, or legal requirements. When we release a revised version, we will update the “Last Updated” date at the top of this page and take any additional steps required by applicable law. We encourage you to review this page periodically so you remain informed about how we handle personal information.

How We Collect and Use Personal Information

The information we collect depends on how you interact with our website. We may obtain personal information directly from you, automatically through your use of the site, or from service providers that help us operate our business.

We use this information for the following purposes:

  • Operate and maintain our online store
  • Process payments and fulfill orders
  • Arrange shipping and provide delivery updates
  • Handle returns, refunds, and exchanges
  • Respond to customer service inquiries
  • Maintain accounts and shopping preferences
  • Improve our website, products, and overall customer experience
  • Detect fraud and protect our customers and business
  • Send marketing communications when permitted
  • Comply with applicable legal and regulatory obligations

Personal Information We Collect

“Personal information” means information that identifies, relates to, describes, or can reasonably be associated with an individual. Depending on how you interact with our Services, we may collect the categories of personal information described below.

Information You Provide to Us

Information you submit directly through our store or customer service channels may include:

  • Contact details: name, email address, phone number (if provided), billing address, and shipping address
  • Order details: products purchased, order history, billing and shipping information, payment confirmation, and other transaction-related data
  • Account details: username, password, saved preferences, and other account-security information
  • Customer service details: messages, attachments, order information, feedback, and any other content you provide when seeking assistance
  • Marketing preferences: your choice to subscribe or unsubscribe from promotional messages

You may choose not to provide certain information. However, some information is required to place orders, receive deliveries, create accounts, or use specific website features.

Automatically Collected Information

When you visit or use our website, we and our technology providers may automatically collect information about your interactions with our Services. This may include:

  • IP address
  • Device type and operating system
  • Browser type and settings
  • Network and connection information
  • Pages viewed and links clicked
  • Date, time, and length of visits
  • Referring website or source
  • Shopping-cart activity
  • Interactions with our website, emails, or advertisements

We may collect this information through cookies, pixels, log files, web beacons, and similar technologies.

Information Received from Third Parties

We may receive information from companies that help us provide and improve the Services. These sources include:

  • Shopify and other e-commerce technology providers
  • Payment processors and financial service providers
  • Shipping carriers and fulfillment partners
  • Analytics and website-performance providers
  • Fraud-detection and security solution providers
  • Customer-service platforms
  • Advertising and marketing services

Payment processors may collect payment-card details, billing information, or other financial data directly in order to authorize and complete your transaction. We typically receive confirmation and transaction details rather than full payment-card credentials.

Any information we receive from these parties is handled in accordance with this Privacy Policy and any applicable legal restrictions.

How We Use Personal Information

Order Processing and Service Delivery

 We may use personal information to:

  • Confirm and process purchases
  • Authorize payments
  • Prepare, fulfill, and ship orders
  • Send order and delivery notifications
  • Handle cancellations, returns, refunds, and exchanges
  • Maintain customer accounts
  • Provide product information and order assistance
  • Deliver other features you request

Shopify and other service providers may process information under their own privacy policies when they provide services directly to you or support our store.

Customer Communication and Service Improvement

We use personal information to answer questions, address concerns, provide support, evaluate feedback, resolve website issues, and improve the quality of our services.

Marketing and Advertising

 When permitted by law, we may use personal information to:

  • Send promotional emails or other marketing messages
  • Share information about products that may interest you
  • Measure the effectiveness of marketing campaigns
  • Personalize certain website or advertising experiences

You may unsubscribe from promotional emails at any time by using the unsubscribe link in those messages. Opting out of promotional messages does not stop us from sending transactional communications related to orders, accounts, returns, or customer-service requests.

Security and Fraud Prevention

 We may use personal information to detect, investigate, and prevent fraudulent, unauthorized, illegal, or harmful activity. We may also use it to protect customer accounts, secure our website, enforce our terms of service, and safeguard our legal rights.

You are responsible for protecting your account credentials. If you believe your account or personal information has been compromised, please contact us immediately.

Legal and Operational Purposes

 We may process personal information when reasonably necessary to:

  • Comply with applicable laws and lawful requests
  • Maintain tax, accounting, and transaction records
  • Establish, exercise, or defend legal claims
  • Enforce our policies and agreements
  • Protect our customers, our business, and other parties
  • Support internal business-administration functions

Cookies and Similar Technologies

Our website may use cookies and related technologies to enable essential functions, remember preferences, maintain shopping carts, analyze traffic, improve performance, prevent fraud, and support advertising where permitted.

Some cookies are required for the website to function. Others may be used for analytics, personalization, or marketing. Most browsers allow you to remove or disable cookies through their settings. Disabling certain cookies may affect checkout, account access, saved preferences, and other features. Browser settings may not block all forms of tracking or information sharing.

For information about cookies used by Shopify, please review Shopify’s cookie policy. Where required, we will provide choices or obtain consent before using non-essential cookies.

How We Share Personal Information

We disclose personal information only when reasonably necessary to operate our store, complete requested transactions, protect legitimate interests, or meet legal obligations.

Recipients may include:

  • Store and technology providers that host, maintain, or support our website
  • Payment processors that authorize and complete transactions
  • Companies and carriers that prepare and deliver orders
  • Customer-service providers that help us respond to inquiries
  • Analytics and security providers that assess performance and help prevent fraud
  • Marketing service providers that assist with communications or advertising, subject to applicable law and customer preferences
  • Professional advisors such as accountants, attorneys, insurers, and auditors
  • Government authorities or other parties when disclosure is required or permitted by law

We may also share information:

  • When you request or authorize us to do so
  • To complete an integration or service you have chosen
  • In connection with mergers, financing, reorganizations, acquisitions, asset sales, bankruptcy, or similar business transactions
  • To investigate suspected fraud, security incidents, or policy violations
  • To protect our rights, as well as the rights of our customers, personnel, property, and Services

We do not disclose sensitive personal information to infer characteristics about an individual unless required by law and properly authorized.

Categories of Personal Information and Recipients

Categories of Personal Information

 Depending on your interactions with us, the information disclosed for the purposes described in this Policy may include:

  • Identifiers and contact information
  • Order information, transaction details, and commercial data
  • Account and customer-service information
  • Internet, browser, and device activity
  • Approximate location based on IP address
  • Marketing preferences and website interactions

Categories of Recipients

 These categories of information may be disclosed to:

  • E-commerce and website-service providers
  • Payment processors
  • Fulfillment and shipping partners
  • Customer-support providers
  • Analytics and security providers
  • Advertising and marketing partners
  • Professional advisors
  • Government authorities when legally required

Third-Party Websites and Services

Our website may contain links to websites, platforms, or services operated by other companies. We have no control over the privacy practices, content, accuracy, or security measures of those third parties.

If you leave our website via an external link, please review the privacy policy and terms of the destination site before providing any personal information. The presence of a third-party link does not mean we endorse or control that party or its services.

Information posted in public or semi-public areas of third-party platforms may be visible to and used by others. Please exercise caution before sharing personal information in those spaces.

Children’s Privacy

Our Services are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information from children under 13.

If you are a parent or legal guardian and believe your child has provided us with personal information, please contact us using the details below. We will review the request and take appropriate action as required by law.

We do not intentionally sell or share the personal information of individuals under 16, as such actions may violate applicable privacy laws.

Data Security

We implement reasonable administrative, technical, and organizational measures to protect personal information under our control. However, no website, storage system, or electronic transmission method can be guaranteed completely secure.

Please avoid sending payment credentials, passwords, government-issued identification numbers, or other highly sensitive information through unsecured channels.

If you believe your account or personal information may have been accessed without authorization, contact us as soon as possible.

Data Retention

We retain personal information only for as long as necessary for the purposes described in this Privacy Policy, including to:

  • Complete transactions and provide customer service
  • Maintain customer accounts
  • Meet tax, accounting, and record-keeping requirements
  • Prevent fraud and maintain security
  • Resolve disputes
  • Enforce agreements
  • Comply with legal obligations

Retention periods vary based on the type of information, the nature of our relationship with you, and applicable legal requirements. When information is no longer needed, we may delete, anonymize, or securely dispose of it.

Your Privacy Rights

Depending on your state or country of residence, you may have certain rights regarding your personal information. These rights may include the ability to:

  • Access or know: Request details about the personal information we have collected and how it has been used or disclosed
  • Correct: Request correction of inaccurate personal information
  • Delete: Request deletion of eligible personal information
  • Obtain a copy: Request a portable copy of certain information
  • Restrict processing: Request that we limit specific uses of personal information where appropriate
  • Withdraw consent: Withdraw consent where processing is based on consent
  • Opt out of marketing emails: Stop promotional emails by using the unsubscribe link
  • Appeal a decision: Appeal a decision denying a valid privacy request, where applicable
  • Opt out of certain data uses: Exercise rights to opt out of targeted advertising, sale, or sharing as permitted by applicable law

These rights are not absolute and may be limited by legal exceptions. For example, we may retain information necessary to complete a transaction, prevent fraud, meet record-keeping requirements, or establish or defend legal claims.

To submit a privacy request, contact us using the information below. Please describe your request clearly and include the email address associated with your account or order.

We may request additional information to verify your identity before processing a request. An authorized agent may submit a request where permitted by law; we may require proof of authorization and direct verification of the individual’s identity.

We will not unlawfully discriminate against you for exercising your privacy rights.

Managing Communication Preferences

You may unsubscribe from promotional emails by clicking the unsubscribe link in each marketing message.

Even after unsubscribing, you may continue to receive necessary non-promotional communications such as order confirmations, shipping updates, account notifications, security messages, and responses to customer-service requests.

Complaints

If you have concerns about how we handle your personal information, please contact us using the details below. We will review your concerns and respond within a reasonable timeframe.

Depending on your location, you may also have the right to contact the relevant state attorney general, privacy regulator, or data-protection authority.

International Processing

Our store, service providers, and business partners may process or store personal information in countries other than the one in which you reside.

Privacy and data-protection laws vary by jurisdiction. When necessary, we implement appropriate measures to ensure that any internationally transferred information is handled in accordance with applicable legal requirements.

Contact Information

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need assistance regarding your personal information, please contact us:

Company Name: HIKING BACKPACK LLC

 Business Address: 100 Front Street, Swink, Oklahoma 74761

 Email: support@hikingbackpack.vip

Customer Service Hours

 Monday – Friday: 9:00 AM – 5:00 PM Eastern Time (ET)

 Saturday & Sunday: Closed

We typically respond to privacy-related inquiries within one to two business days. Messages received outside regular service hours will be reviewed on the next business day.

Thank you for choosing HIKING BACKPACK.